LEO BURNETT
planning director | Mar 2023 – Present
Brands: McDonald’s, Disney Cruise Line, Cathay Pacific, Singtel
Work:
Effies Awards Singapore 2024 – Silver, Food & Beverage - Restaurant/Outlet: McDonald’s
Effies Awards Singapore 2024 – Bronze, Media Innovation: McDonald’s
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HUGE
associate director, strategy | Sep 2021 – Dec 2022
Brands: SK-II, Rakuten Fashion, Onex
Work: Brand Positioning and Strategy, Creative and Experience Strategy, Ecosystem Mapping, Web 3.0 Strategy and Roadmap, Trend and Consumer Research, Consumer Journeys, New Business
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ARGONAUT
senior brand strategist | Oct 2019 – Aug 2021
Brands: Cricket Wireless, Fitbit, Honey Bunches of Oats, Post Dunkin’ Cereal
Work: Brand / Product Positioning, Brand Architecture, Qual / Quant Research, Consumer Journeys, Comms / Messaging Frameworks, Campaign / Product Launch Strategy, Brand Health / Performance Tracking and Optimization, New Business
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BUTLER, SHINE, STERN AND PARTNERS
senior strategist | Jan 2017 – Sep 2019
Brands: MINI, Mitsubishi Motors, Blue Shield of California, FootJoy, Rao’s, Michael Angelo’s, Noosa, Traditional Medicinals
Work: Brand / Product Positioning, Qual / Quant Research, Consumer Journeys, Comms / Messaging Frameworks, Website Redesign, Social Strategy / Playbook, Campaign / Product Launch Strategy, Brand Health / Performance Tracking, Reporting and Optimization, New Business
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WE ARE SOCIAL SINGAPORE + TBWA\ GROUP SINGAPORE
freelance strategist | Dec 2015 – Dec 2016
Brands: Singapore Tourism Board, Singapore Airlines, Maggi, 20th Century Fox
Work: Comms Strategy, Social / Content Strategy, New Business
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MIAMI AD SCHOOL
account planning bootcamp | Apr 2015 – Jun 2015
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WE ARE SOCIAL SINGAPORE
strategist | Sep 2011 – Mar 2015
Brands: Lenovo, Intel, Dash (mobile payment app), Ben & Jerry’s, Maggi, Standard Chartered Marathon, Hyper Island
Work: Brand / Product Positioning, Persona Development, Campaign / Product Launch Strategy, Social / Content / Platform Strategy, Social Activations, Editorial Calendars, Influencer Engagement, Community Management, Social Listening, Tracking and Reporting, New Business
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JAMES WALTER THOMPSON (JWT) SINGAPORE
account executive intern | May 2010 – Aug 2010
Brands: Nokia, Pizza Hut, Oral-B, Silk Air, Brother Printers