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We invited three influencers to show how a Lenovo touchscreen device fares against their daily work demands, by launching a mini-project with two other collaborators of their own choosing. We co-created branded content with our influencers, which was subsequently shared with their respective social communities, as well as on Lenovo’s global social channels.

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STRATEGIST: Cai Yu Lam
ACCOUNT DIRECTOR: Nicole Ong
ART DIRECTOR: Tan Su-Lin