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We introduced the world to the new Fitbit, and revealed how one change could lead to another
across Fitbit’s connected health pillars of Activity, Nutrition, Sleep, and Stress.

The integrated campaign married brand and product messaging seamlessly with a :30 brand narrative, and feature-focused :15 and :06 videos that showcased Active Zone Minutes, Workout Intensity Map, and Sleep Insights from Fitbit’s Premium app.
Social and Digital creative were tailored with specific messages targeted at different audience personas.

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SENIOR STRATEGIST: Cai Yu Lam
GROUP BRAND DIRECTOR: Jordan Wood
GROUP CREATIVE DIRECTOR: Chad Leitz
ART DIRECTOR: Grant Minnis
COPYWRITER: Emma Kolb