The creative team transformed the cultural shorthand BFD with a uniquely Cricket twist, resulting in a Big Friendly Deal.

The Cricket characters made a BFD out of our biggest phone sale ever by expressing their excitement in the most visceral manner possible - grooving, shimmying, shaking, spinning, raving, roller skating and hula-hooping.

SENIOR STRATEGIST: Cai Yu Lam
GROUP BRAND DIRECTOR: Tristan Besse
GROUP CREATIVE DIRECTOR: Eric Cosper